Senior Paid Meta ADS Specialist

About the job

***About Zigg Digital Solutions Zigg Digital Solutions is a growth-driven digital marketing agency specializing in high-converting paid acquisition and scale-focused performance strategies for global brands. ***About the Role We are looking for an experienced Senior Paid Meta Ads Specialist to join our team. In this execution-heavy, backend role, you will be responsible for managing, optimizing, and scaling direct-response Facebook and Instagram advertising campaigns to maximize ROAS and drive business growth.

Responsibilities

• Build, launch, manage, and scale high-converting Meta Ads (Facebook & Instagram) campaigns from end to end.
• Continuously test ad copy, visual hooks, creative formats, direct-response angles, and bidding strategies to lower CPA and CPL.
• Implement and audit Meta Pixel, Custom Conversions, CAPI (Conversions API), and attribution models to ensure data accuracy.
• Track daily and weekly metrics (CPA, CPL, ROAS, CTR) and deliver clear internal performance reports and scaling recommendations.
• Work alongside creative and technical teams to optimize landing page conversion rates (CRO) and test new direct-response ad concepts.

Requirements

• 3+ years of hands-on experience managing substantial conversion-focused Meta Ads budgets (leads or direct sales).
• Deep proficiency in Meta Ads Manager, audience targeting, retargeting funnels, and conversion tracking setups.
• Strong understanding of direct-response copywriting principles and creative strategy designed to convert cold traffic.
• Ability to analyze raw campaign data, identify underperforming ad sets quickly, and optimize based on ROI.
• Excellent written English skills and the ability to work independently in a remote environment.

Preferred

• Experience with Google Ads (Search, Shopping, Performance Max) or TikTok Ads Manager.
• Familiarity with e-commerce platforms like Shopify or landing page builders.
• Knowledge of advanced tracking infrastructure (Google Tag Manager, Google Analytics 4).
• Previous experience working with digital marketing consultancies or international clients.

Benefits

• Competitive monthly salary of $4,000 USD / month.
• 100% remote working flexibility (Full-time).
• Performance-based scaling opportunities and long-term career growth.
• Collaborative, professional, and transparent team environment.

Questions about the role? Email [email protected].